Fruits Postcards

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by Soichi Aoki

Phaidon Press

Due/Published April 2003, 45 pages, paper

ISBN 0714843350

Fruits Postcards is a collection of forty-five Tokyo street fashion portraits from Japans premier fanzine of the same name. Fruits was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion Vivianne Westwood is a keen favourite and home-made ensembles which when combined create a novel, if not hysterical, effect. This collection of postcards represents a unique documentation of the changing face of street fashion throughout the last decade.